Fashion circles and hip-hop circles seem to be separated from each other. They seem to be two worlds, but they nourish each other. High fashion has gradually integrated into street culture, which has become a trend in recent years. On the other hand, in the accessories industry, this trend has already begun. For example, the American brand IF&CO, established at the beginning of this century, specializes in unique and exclusive jewelry customization and customized hip-hop jewelry and other projects, and has been widely praised among Hollywood stars and Los Angeles rap artists.
Why is IF&CO, famous?
IF&CO. Founded by Ben Baller in Los Angeles, California in 2004, it is famous for producing luxury jewelry and custom hip-hop jewelry. The jewelry family that cooperated with the brand began professional jewelry production in 1978. It has a history of nearly 40 years. These craftsmen have made many new-looking custom jewelry.
IF&CO. The jewelry is gorgeous and eye-catching. This is hard to ignore and very popular. Moreover, in the high-end jewelry market limited to flowers and birds. From pendants to chain ornaments, whether you are a musician, a hip-hop singer or a restrained actor, you can find jewelry that suits your temperament and attitude, thereby opening up more high-end jewelry fields.
The concept of the brand is to make jewelry for those who need it, encourage people to show their own personality and convey their own ideas and voices, which is reflected in the brand's personalized customization module. Ben Baller and his IF&CO have so many difficult requirements. They can be customized according to your needs, while ensuring a highly reducible and satisfying single product.
On the basis of super high degree of reduction, excellent quality and freedom of customized hip-hop jewelry, the brand's high reputation is also inseparable from the celebrity effect. Its customer base comes from European and American music circles, hip-hop circles and young Hollywood actors. Important clients of IF&CO include Michael Jackson, Drake, Tom Cruise, Justin Bieber, A$AP Rocky, Wiz Khalifa, YG, Kanye West and Kardashians and other well-known large companies.
Since 2004, IF&CO. has been interviewed and reported by many high-end fashion magazines, including Harper's Bazaar Hypebeast, Wall Street Journal, Los Angeles Times, etc. The status in the fashion circle is self-evident.
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